Follow-Up Sequences by Lead Source

Why Lead Source Matters for Follow-Up

Not all leads are created equal. A Zillow buyer clicking on listings has different expectations than an open house visitor who just walked through a property. A FSBO seller needs trust-building before they'll consider listing with you. Generic one-size-fits-all follow-up ignores these critical differences.

Research shows that leads who receive personalized, source-specific follow-up are 2-3x more likely to convert than those receiving generic messaging. That's because the right message at the right time addresses the specific concerns and motivations of each lead type.

What Each Guide Includes

• Pre-written email sequences: 5-10 emails written specifically for each lead source, ready to deploy immediately
• Timing recommendations: When to send each email based on lead behavior research and industry benchmarks
• Subject line variations: A/B tested subject lines to maximize open rates for each audience
• Common objections handled: How to address the specific concerns each lead type typically has