You spent all Saturday afternoon at your open house. Great turnout - maybe twenty groups walked through, and you collected contact info from eight serious-looking prospects. By Sunday evening, you've sent a quick "thanks for stopping by" text to everyone, but now what? You're staring at those lead cards wondering how often to follow up without being annoying. Here's what I've learned from working with hundreds of agents: most open house visitors are just starting their search. They're not ready to make an offer next week, but they're also talking to three other agents they met at open houses last weekend. The ones who convert aren't necessarily the most enthusiastic during your tour - they're usually the ones who get consistent, helpful follow-up over the next month or two. Problem is, remembering to send that follow-up while juggling showings, listings, and your existing clients? That's where most of us drop the ball.
Open house visitors are usually friendly and engaged during the tour, but most never respond to your follow-up messages. You're left wondering if they bought with someone else or just weren't serious.
Unlike online leads who searched specific criteria, open house visitors might be browsing for fun or planning to buy in six months. You waste time chasing people who aren't ready while neglecting the serious buyers.
Your prospects probably hit three other open houses that same weekend. Without consistent follow-up, you become just another agent they met once and forgot about.
When you add an open house lead to AgentSequence, they automatically get enrolled in our Open House Follow-Up campaign. This isn't generic email marketing - it's a carefully timed series that acknowledges they visited your listing and keeps you top-of-mind while they continue their search. The first email goes out within an hour (you can customize the timing), thanking them for stopping by and sharing a few helpful resources about the neighborhood or buying process. Over the next six weeks, they'll get a mix of market updates, home buying tips, and soft check-ins that feel personal but don't require you to write anything. Each email comes from your address and includes your contact info, so when they're ready to get serious, they'll reach out to you - not the agent they can't remember from that other open house.
Recommended Campaign: Open House Follow-Up Sequence
7 professionally written emails over 42 days — ready to deploy in under 5 minutes.
Hi Sarah, It was great meeting you and Tom at today's open house. I hope you enjoyed seeing the......
I was thinking about your questions regarding schools and commute times. Here's some info that......
Based on what you mentioned you're looking for, I wanted to share a couple new properties that......
+ more emails in the full sequence
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