You get a Zillow lead at 2 PM on a Tuesday. By the time you call them back at 3:30 PM, they've already scheduled two showings with other agents. Sound familiar? Zillow leads move fast, and they're not sitting around waiting for your call. They submitted their info because they're ready to buy now, not in three weeks when you finally get around to following up properly. Here's what most agents don't realize about Zillow leads: you're competing against 3-5 other agents who got the same lead. The agent who converts isn't always the one with the best market knowledge or the flashiest listing photos. It's usually the one who stays in touch consistently without being pushy. The problem is, staying in touch consistently is harder than it sounds when you're juggling showings, listings, and trying to have a life outside of real estate.
They submitted their info 20 minutes ago and already think you're ignoring them. Miss that first call? You're already behind three other agents who were faster.
They're browsing, researching, getting pre-approved. You need to stay top-of-mind for months, not days, but nobody has time to manually follow up for that long.
Sending 'Just checking in!' emails every week makes you look like every other agent. Zillow leads can smell desperation from a mile away.
We built our Zillow lead sequence after watching hundreds of agents struggle with the same problem: great initial contact, then radio silence until the lead goes cold. When you connect a Zillow lead to AgentSequence, they automatically get enrolled in a 45-day email sequence that feels personal but runs completely on autopilot. The emails don't sound like they came from a robot. We're talking market updates, home buying tips, and gentle check-ins that actually add value. Your leads get helpful information right when they need it, and you get to focus on the leads who are ready to move forward. The sequence adjusts based on whether they're buyers or sellers, so the content always makes sense for their situation.
Recommended Campaign: Zillow Lead Conversion Series
8 professionally written emails over 45 days — ready to deploy in under 5 minutes.
Hi Sarah, I saw you were looking at homes in the downtown area. That's a great neighborhood - I've......
Before you start scheduling showings, here are three questions that'll save you time (and prevent......
A new home just hit the market that matches what you're looking for. It's got the updated kitchen......
+ more emails in the full sequence
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