You launched your Facebook ad campaign last week. You're getting leads - maybe 3-5 per day - but here's what's driving you crazy: these people expect you to respond immediately, then half of them don't pick up when you call. Sound familiar? Facebook leads are different from your referrals or website visitors. They're often browsing during their lunch break or scrolling at 11 PM, and they've probably filled out forms for two other agents in the same 10-minute session. The worst part? You can't tell which leads are serious buyers and which ones were just curious about that 'beautiful kitchen' in your ad photo. I've talked to agents who spend hours calling Facebook leads only to find out they're not planning to buy for another two years. Others get so frustrated with the low response rates that they stop following up after the third attempt - which is exactly when some of these leads would've engaged. The key isn't working harder on Facebook leads; it's working smarter with a follow-up system that acknowledges how these leads actually behave.
Someone fills out your lead form at 2 PM and expects a call by 2:15. If you don't respond quickly, they assume you're not interested or professional. But you can't drop everything for every single lead.
You call within 5 minutes like you're supposed to, but it goes straight to voicemail. Now you're stuck playing phone tag with someone who might not even remember filling out your form.
Your ad showed a gorgeous living room, so you got inquiries. But was that person actually looking to buy, or did they just like your staging? Facebook leads require more qualification than referrals do.
When you set up our Facebook Ads Lead sequence, here's what happens: every new lead gets an immediate email acknowledging their inquiry, followed by a strategic mix of helpful content and gentle check-ins over the next six weeks. The first email goes out instantly - even if you're showing houses or sleeping. Day 3 brings market insights for their area. Day 7 shares client success stories. We designed this sequence specifically for Facebook leads' behavior patterns. These emails don't assume they're ready to buy tomorrow. Instead, they build trust and keep you top-of-mind while the lead figures out their timeline. You can still call and text like normal, but now you've got consistent email nurturing happening automatically. The sequence handles the 'staying in touch' part so you can focus on the leads who respond and engage.
Recommended Campaign: Facebook Ads Lead Nurture
8 professionally written emails over 45 days — ready to deploy in under 5 minutes.
Hi Sarah, Thanks for your interest in the listing I shared on Facebook. I know how overwhelming......
Quick question - are you seeing more homes hit the market in your area? Here's what I'm noticing......
Remember Lisa, who I mentioned was looking in Riverside? She just got her keys yesterday. Her biggest......
+ more emails in the full sequence
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