Resources for Real Estate Agents

Why Email Automation Matters for Real Estate Agents

The average real estate lead takes 6-12 months to convert, yet most agents stop following up after just 2 attempts. Email automation solves this problem by sending the right message at the right time — automatically. No more leads falling through the cracks.

But not all follow-up is created equal. A Zillow buyer lead needs a different approach than an open house visitor. A past client needs different messaging than a cold FSBO lead. That's why we've organized our resources by the categories that matter most to real estate agents.

What You'll Find in Each Category

• Lead Sources: Pre-written email sequences optimized for Zillow, open houses, FSBOs, sphere of influence, and other common lead types
• Brokerages: Setup guides showing how AgentSequence works alongside your brokerage's existing tools (KW Command, eXp World, etc.)
• Integrations: How to pair AgentSequence with your existing CRM without replacing your tech stack
• Alternatives: Honest comparisons to help you choose the right email automation tool for your business