Your neighbor mentioned they're thinking about selling their house next spring. Your college roommate just texted asking about home prices in their area. Your mom's friend wants to know if now's a good time to buy. Sound familiar? These sphere of influence leads are the bread and butter of many successful agents - but here's what's tricky: they expect a personal touch, not some generic sales pitch. The problem is, life gets busy. You close one deal, three new listings hit your desk, and suddenly it's been two weeks since you promised to send those market stats to your neighbor. Meanwhile, they're probably wondering if you actually care about helping them. I've watched agents lose slam-dunk deals from their own network simply because they didn't stay in touch consistently. It's not that these leads aren't valuable - they absolutely are. People in your sphere trust you more than a random agent, and they're often more qualified because they know your track record. But that trust can work against you if you don't follow through. They expect more attention, faster responses, and regular check-ins. Miss a few touchpoints and they might think, "Maybe I should find someone who's less busy."
Your sphere leads don't want to repeat themselves or feel forgotten. They mentioned their timeline once and expect you to follow up accordingly. When you forget details from previous conversations, it feels impersonal.
One person needs to sell in 30 days, another is thinking about maybe buying in two years. Managing these different timelines manually means someone always falls through the cracks.
Generic real estate emails feel wrong for people who know you personally. But writing individual emails for everyone in your sphere isn't realistic when you're juggling active transactions.
We've built email sequences that sound like they came from you, not a marketing company. When someone from your sphere expresses interest, they get added to a sequence that feels personal but runs automatically. The emails reference your local market, share genuinely useful information, and include natural check-ins that don't sound pushy. You can customize the sequences with your own stories, local market updates, or specific details about their situation. The system sends emails at the right intervals - not too frequent to annoy friends and family, but consistent enough that you stay top of mind. You'll get notifications when someone replies or clicks, so you can jump in with personal responses when it matters.
Recommended Campaign: Sphere of Influence Nurture
8 professionally written emails over 45 days — ready to deploy in under 5 minutes.
Hi [Name], I pulled together those numbers we talked about. The median price in your neighborhood has......
Hey [Name], I've been thinking about our conversation. Are you still looking at that spring timeframe, or......
I just helped a client in a similar situation and thought you might find their approach interesting. They were......
+ more emails in the full sequence
Start your 14-day free trial. No credit card required.