You got a FSBO lead at 2 PM on Tuesday. By Wednesday morning, three other agents have already called them. By Friday? The homeowner is frustrated, overwhelmed, and probably screening their calls. Here's what most agents don't realize: FSBO sellers aren't just shopping for an agent - they're actively trying NOT to use one at all. When they finally submit that lead form, they're already stressed about potentially paying a commission they hoped to avoid. They're not ready to list tomorrow. They need time to realize that selling without an agent is harder than they thought. But while you're waiting for them to come around, you're competing with every other agent who downloaded the same lead. The ones calling twice a day aren't helping - they're pushing the seller further away. Smart agents know that FSBO leads need a completely different approach than your typical Zillow shopper.
Most FSBO sellers need 60-90 days before they're ready to hire an agent. They have to try - and fail - at selling themselves first. You can't rush this process with aggressive calling.
FSBO sellers get bombarded the minute their listing goes live. By the time you reach out, they're already screening calls from agents. Your timing has to be perfect.
These sellers don't want to pay commission at all - that's why they went FSBO. You're not just competing with other agents, you're competing with their desire to save money.
Our FSBO sequence plays the long game. Instead of pushing for an immediate listing appointment, these emails position you as a helpful resource while they try to sell on their own. The first few emails share practical tips for FSBO sellers - pricing strategies, staging advice, negotiation tactics. You're actually helping them succeed without you. Here's why this works: when they inevitably hit roadblocks (and they will), you're the agent who was helpful, not pushy. The sequence runs for 90 days because that's typically how long it takes FSBO sellers to realize they need professional help. Later emails gradually introduce the benefits of working with an agent, but always in the context of solving specific problems they've likely encountered. By day 60, you're sharing stories about past FSBO clients who hired you after trying it themselves.
Recommended Campaign: FSBO Seller Support Sequence
12 professionally written emails over 90 days — ready to deploy in under 5 minutes.
Hi Sarah, I saw your beautiful home on Craigslist and wanted to reach out with a quick question. Are you......
I promised I'd send over some comparable sales data for your neighborhood. Here's what I found......
I've been helping homeowners in Riverside for 8 years, and there's one thing that trips up almost......
+ more emails in the full sequence
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