Frequently Asked Questions

Email automation for real estate is a technology system that sends pre-written, personalized emails to your leads and clients based on specific triggers or timelines — without you clicking "send" every time.

Most agents fail at follow-up because they rely on memory and manual effort, which breaks down after 20-30 contacts. Automation eliminates the discipline problem entirely — computers don't forget, procrastinate, or feel awkward about the 8th follow-up email.

The average real estate lead converts after 8-12 touchpoints over 30-90 days. Industry research shows 80% of sales happen between the 5th and 12th contact attempt, yet 44% of agents give up after one follow-up.

The best real estate email marketing strategy for new agents is automated email campaigns with pre-built content. Focus on consistent follow-up (8-12 touchpoints over 30-90 days), reply detection to pause when leads respond, and real estate-specific campaigns like buyer nurture, past client stay-in-touch, and open house follow-up.

The 6 essential real estate email campaigns are: (1) New buyer lead nurture (10 emails/60 days), (2) Past client stay-in-touch (6 emails/8 months), (3) New seller lead nurture (8 emails/45 days), (4) Sphere of influence (6 emails/6 months), (5) Open house follow-up (5 emails/21 days), and (6) Holiday greetings (4 emails/year). These campaigns generate 70-80% of an agent's repeat and referral business.

Real estate drip campaigns are automated email sequences that "drip" pre-written messages to contacts over time (e.g., 10 emails over 60 days). They work by triggering emails based on time delays, contact behavior, or specific actions. Effective drip campaigns include buyer nurture, seller lead follow-up, past client stay-in-touch, and sphere of influence sequences.

Yes, email marketing works extremely well for real estate when it focuses on timely, relevant follow-up instead of generic newsletters. Modern platforms send automated sequences that nurture leads and keep agents top-of-mind during long decision cycles.

The 80/20 rule (Pareto Principle) for realtors means roughly 80% of results come from 20% of activities or clients. A small group of relationships—past clients, referrals, hot leads—produces most commissions.

On a $500,000 home sale with 6% total commission, agents typically see $30,000 split between listing and buyer sides. After brokerage splits (often 70/30), an individual agent earns around $10,500 before taxes and expenses.

The 5 P's of real estate are Property, Price, Promotion, Place, and People. These five elements cover home features, pricing strategy, marketing approach, location benefits, and relationship management for successful transactions.

The 3-3-3 rule in real estate encourages evaluating decisions across three time horizons: 3 hours/days/weeks for lead follow-up, or 3 days/months/years for property purchases. It keeps decisions grounded in both short-term practicality and long-term outcomes.

The hardest month to sell a house is typically January in most U.S. markets. Winter brings fewer buyers, holiday fatigue, and weather challenges. However, winter buyers are often more serious and less price-sensitive.

The 3-3-3 rule in marketing suggests prospects give a message about 3 seconds on scroll, 3 minutes on a page, and 3 touches before forming a real opinion. It emphasizes repeated, consistent contact over one-time perfect messages.

The 4 P's of email marketing are Purpose, Person, Personalization, and Persistence. Every email needs a clear goal, audience understanding, personalized content, and consistent follow-up cadence.

AgentSequence is better for new agents (0-5 deals/year) who need simple, affordable follow-up automation. Follow Up Boss is better for teams and high-producers (20+ deals/year) who need comprehensive CRM features.

A CRM (Customer Relationship Management) is a database for managing contacts, transactions, and activities. Email automation is a focused tool that sends follow-up sequences automatically. New agents need automation, not a full CRM costing $99-199/month they won't use.

The best real estate automation software in 2025 depends on your needs: AgentSequence ($0-99/mo) for email follow-up, Follow Up Boss ($99-199/mo) for full CRM automation, Zapier ($0-29/mo) for connecting apps, and LionDesk ($79-149/mo) for SMS automation. New agents benefit most from focused email automation like AgentSequence.

The best real estate email marketing software for agents is AgentSequence ($0-99/mo) for pre-built campaigns and reply detection, or ActiveCampaign ($29-149/mo) for advanced automation with custom sequences. Generic platforms like Mailchimp lack real estate-specific features and require hours of content creation.

The best CRM for new agents depends on your budget and needs: AgentSequence ($0-99/mo) for email automation only, Follow Up Boss ($99-199/mo) for full CRM with transaction management, LionDesk ($79-149/mo) for video + SMS features, or Wise Agent ($29/mo) for basic affordable CRM. New agents (0-5 deals/year) benefit most from simple email automation like AgentSequence.

The cheapest real estate CRMs for new agents are: AgentSequence ($0-99/mo for email automation), Wise Agent ($29/mo for basic CRM), HubSpot ($0/mo for free CRM with limited features), and LionDesk ($25/mo for basic plan). Most new agents (0-5 deals/year) benefit from starting with free email automation like AgentSequence ($0/mo for 50 contacts) before investing in a full CRM.

Yes, AgentSequence is excellent for real estate investors who need automated follow-up for motivated sellers, distressed properties, and wholesale deals. With 12 pre-built email campaigns (including seller nurture sequences), investors can stay top-of-mind with leads without manual follow-up. The reply detection feature automatically pauses campaigns when sellers respond, ensuring personal conversations aren't interrupted by automation.

Yes, commercial real estate agents can use AgentSequence for automated follow-up with business owners, property managers, and investors. While our pre-built campaigns are optimized for residential agents, they can be customized for commercial contexts (office space, retail leasing, industrial properties). The reply detection and contact management features work equally well for longer commercial sales cycles (6-18 months).

Absolutely! Real estate wholesalers thrive with AgentSequence because wholesaling is 100% about follow-up volume. With automated seller nurture campaigns (8 emails / 45 days), you can stay engaged with hundreds of motivated sellers from direct mail, driving for dollars, and probate leads — without manual follow-up. Reply detection ensures you never miss a hot lead, and contact management lets you track seller motivation levels.

Mailchimp is a solid general email platform but lacks real estate-specific features. Agents must create content from scratch, and basic plans lack reply detection. Real estate-focused tools like AgentSequence offer pre-built sequences and automatic campaign pausing.

Email automation delivers a 64x return on investment for the average real estate agent. Spend $468/year on automation, generate $30,000 in additional commission. The math is simple: consistent follow-up increases conversion rates from 10% to 18%, turning 4 lost deals into closed transactions.

Real estate email automation costs between $0-99 per month depending on features and contact volume. Entry-level automation starts at $0/month (AgentSequence free tier), paid automation runs $39-59/month, while full CRMs with automation run $79-199/month.

Most "free" real estate CRMs are limited trial versions or basic contact lists without automation. AgentSequence offers a truly free tier ($0/month forever) with 50 contacts and 1 active campaign — enough for new agents to generate real results.

Yes, but with significant limitations. AgentSequence offers a free-forever tier ($0/month, 50 contacts, 1 active campaign) designed specifically for new real estate agents. Generic CRMs like HubSpot are free but lack real estate features and require 10-20 hours of customization.

The Founder Circle is an exclusive program for our first 100 founding members. Members receive 25% off all plans forever, early access to new features, and direct input on our product roadmap. Express your interest at agentsequence.com/#founder-circle.

Reply detection is an email automation feature that automatically pauses your follow-up sequence when a lead responds, preventing the embarrassment of sending "Just checking in!" to someone who replied yesterday.

The best buyer lead follow-up sequence combines 10 emails over 60 days with a proven structure: instant response → property matches → pre-approval education → neighborhood insights → urgency creation. AgentSequence's pre-built buyer sequence converts at 18% vs 10% industry average.

To create a real estate drip campaign: choose one audience (buyers/sellers/past clients), define a single goal, map 6-10 emails over 30-60 days, use a real estate platform with pre-built templates, set pause rules for replies, and review metrics monthly.