What is the best real estate automation software in 2025?

The best real estate automation software in 2025 depends on your needs: AgentSequence ($0-99/mo) for email follow-up, Follow Up Boss ($99-199/mo) for full CRM automation, Zapier ($0-29/mo) for connecting apps, and LionDesk ($79-149/mo) for SMS automation. New agents benefit most from focused email automation like AgentSequence.

Quick Answer

Best real estate automation software by use case:

• Email follow-up: AgentSequence ($0-99/mo, 12 pre-built campaigns, reply detection)
• Full CRM automation: Follow Up Boss ($99-199/mo, transaction management, team features)
• SMS automation: LionDesk ($79-149/mo, text messaging + email)
• App integration: Zapier ($0-29/mo, connects 5,000+ apps)
• Social media automation: Hootsuite ($49-249/mo, schedule posts across platforms)
• Lead capture automation: BoldLeads ($349-999/mo, Facebook/Google ad automation)

For new agents (0-5 deals/year): Start with email automation (AgentSequence) - highest ROI, lowest cost, simplest to implement.

5 Types of Real Estate Automation

1. Email Automation (Highest ROI)

What it does: Automatically sends personalized follow-up emails based on triggers (time, behavior, actions).

Best tools:

• AgentSequence ($0-99/mo) - Pre-built campaigns, reply detection, real estate-specific
• ActiveCampaign ($29-149/mo) - Advanced automation, generic platform
• HubSpot ($0-45/mo) - Free CRM + basic email automation

ROI: $64 per $1 spent (highest of any channel)

2. SMS/Text Automation

What it does: Sends automated text messages for appointment reminders, property alerts, and quick check-ins.

Best tools:

• LionDesk ($79-149/mo) - Combined email + SMS automation
• EZ Texting ($20-99/mo) - SMS-only platform
• Twilio ($0.0075/SMS) - Developer platform for custom SMS

ROI: 98% open rate vs. 25% for email (but higher cost per message)

3. CRM Automation

What it does: Automatically assigns leads, triggers follow-up tasks, moves contacts through sales pipelines.

Best tools:

• Follow Up Boss ($99-199/mo) - Real estate-specific CRM
• kvCORE ($499+/mo) - Enterprise CRM with automation
• Wise Agent ($29/mo) - Affordable CRM with basic automation

ROI: 2x conversion rate vs. manual CRM management

4. Social Media Automation

What it does: Schedules posts across Facebook, Instagram, LinkedIn, Twitter in advance.

Best tools:

• Hootsuite ($49-249/mo) - Multi-platform scheduling
• Buffer ($15-99/mo) - Simpler, cheaper alternative
• Later ($0-40/mo) - Instagram-focused

ROI: 5-10 hours/week saved, maintains consistent presence

5. Lead Capture Automation

What it does: Runs Facebook/Google ads automatically, captures leads, sends to CRM.

Best tools:

• BoldLeads ($349-999/mo) - Turnkey ad automation
• Zillow Premier Agent ($20-800+/mo) - Zillow lead automation
• Market Leader ($139+/mo) - Lead gen + CRM automation

ROI: Varies widely ($50-500 per lead depending on market)

Real Estate Automation Software Comparison

How to Choose Real Estate Automation Software

Step 1: Identify Your Biggest Time Drain

Email follow-up? → Start with AgentSequence or ActiveCampaign Lead capture? → BoldLeads or Zillow Premier Agent Social media? → Hootsuite or Buffer Transaction management? → Full CRM like Follow Up Boss

Step 2: Calculate ROI

Time saved × your hourly rate = automation value

Example: Email automation saves 10 hours/week

• 10 hours × $50/hour (opportunity cost) = $500/week saved
• AgentSequence costs $39/month ($9/week)
• ROI: $500 saved ÷ $9 cost = 55x return

Step 3: Start Small, Add Later

Mistake: Implementing 5 automation tools at once and getting overwhelmed Better: Start with one tool (email automation), master it over 30 days, then add next tool

Recommended sequence:

1. Month 1: Email automation (AgentSequence)
2. Month 2: Social media scheduling (Buffer)
3. Month 3: Lead capture automation (BoldLeads or Zillow)
4. Month 4: App integration (Zapier to connect tools)

Ready to Automate Your Real Estate Business?

AgentSequence provides the highest-ROI automation for real estate agents: email follow-up. Unlike complex CRMs that require weeks of setup, AgentSequence offers 12 pre-built campaigns ready to launch in minutes.

Start Free Trial → Free tier: 50 contacts, 1 campaign, $0/month forever.