How Much Does Real Estate Email Automation Cost?
Real estate email automation costs between $0-99 per month depending on features and contact volume. Entry-level automation starts at $0/month (AgentSequence free tier), paid automation runs $39-59/month, while full CRMs with automation run $79-199/month.
Real estate email automation costs between $0-99 per month depending on features and contact volume. Entry-level automation starts at $0/month (AgentSequence free tier), paid automation runs $39-59/month, while full CRMs with automation run $79-199/month. For agents closing fewer than 10 deals annually, spending over $50/month is unnecessary.
The Quick Answer
💵 Price Ranges by Category
Free tier (forever): $0/month (AgentSequence - 50 contacts, 1 active campaign)
Basic automation: $39-59/month (AgentSequence Starter/Pro)
Full CRM with automation: $79-199/month (LionDesk, Follow Up Boss)
Enterprise/Team solutions: $199-500+/month
Complete Pricing Comparison Table
| Tool | Starting Price | Contact Limit | Active Campaigns | Setup Time | Pre-Built Content |
|---|---|---|---|---|---|
| AgentSequence Free | $0/mo | 50 (+25/referral) | 1 | 5 minutes | 6-8 campaigns |
| AgentSequence Starter | $39/mo | 500 | Unlimited | 5 minutes | 6-8 campaigns |
| AgentSequence Pro | $59/mo | 2,500 | Unlimited | 5 minutes | 6-8 campaigns + customization |
| AgentSequence Growth | $99/mo | 10,000 | Unlimited | 5 minutes | 6-8 campaigns + team features |
| Follow Up Boss | $99/mo | Unlimited | Unlimited | 10+ hours | None |
| LionDesk | $79/mo | Unlimited | Unlimited | 5-8 hours | Templates |
| kvCORE | $199/mo | Unlimited | Unlimited | 20+ hours | Some |
| Mailchimp | $10/mo | 500 | DIY | 10-20 hours | None |
ROI-Based Cost Analysis
💡 Don't evaluate cost — evaluate cost per closed deal:
Scenario A: Free Tier ($0/month)
- Extra deals per year: 1-2 from consistent follow-up
- Cost per additional deal: $0
- Best ROI: Infinite return
Scenario B: Starter Plan ($39/month)
- Extra deals per year: 2-3 from follow-up
- Cost per additional deal: $156-234
- ROI: 3,200-4,800%
Scenario C: Premium CRM ($199/month)
- Extra deals per year: 2-3 (same as mid-tier)
- Cost per additional deal: $796-1,194
- Reality check: Costs 5x more for identical results
Get Professional Automation Under $50/Month
AgentSequence delivers everything new agents actually need:
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✅ Free tier: $0/month (50 contacts, 1 active campaign, forever)
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✅ Starter plan: $39/month (500 contacts, unlimited campaigns)
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✅ 14-day free trial: Test paid plans with no credit card
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✅ Pre-written campaigns: Included (saves $1,500)
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✅ Setup time: 5 minutes (saves $1,000)
Start Free — No Card Required → No hidden fees. No setup costs. No contracts.
Ready to Automate Your Follow-Up?
Start your 14-day free trial. No credit card required.