Free Realtor CRM Options: Which Actually Work?

Most "free" real estate CRMs are limited trial versions, basic contact lists without automation, or bait-and-switch tactics. AgentSequence offers a truly free tier — $0/month forever with 50 contacts and 1 active campaign, enough for new agents to generate measurable results without paying a dollar.

The Quick Answer

Free CRM options compared:

Tool	Actually Free?	Contact Limit	Email Automation	Catch
AgentSequence Free	✅ Yes, forever	50 (+25/referral)	1 active campaign	None — earn more via referrals
HubSpot CRM	✅ Yes	Unlimited	Basic (1,000 emails/mo)	Real estate features limited
Zoho CRM Free	✅ Yes	Up to 3 users	Basic sequences	Complex setup, not real estate-focused
Follow Up Boss	❌ Trial only	14 days	Full features	$99/mo after trial
LionDesk	❌ Trial only	30 days	Full features	$79/mo after trial
kvCORE	❌ No free option	N/A	N/A	$199+/mo from day 1
Mailchimp Free	⚠️ Partial	500 contacts	DIY automation	No real estate templates, 10-20 hour setup

The Detailed Explanation

The "Free" CRM Landscape (Reality Check)

Category 1: Free Trials Disguised as Free Tools Most real estate-specific CRMs (Follow Up Boss, LionDesk, BoomTown) offer "free trials" — 14-30 days of full access, then $79-199/month mandatory. These aren't free tools; they're sales funnels.

Category 2: Generic CRMs Missing Real Estate Features HubSpot and Zoho offer truly free plans, but they're built for SaaS companies and ecommerce, not realtors. No pre-built buyer/seller campaigns, no MLS integrations, no real estate terminology. Setup time: 10-20 hours to customize.

Category 3: "Free" With Severe Limitations Mailchimp's free tier exists but requires building every automation from scratch. No templates for buyer nurture, seller sequences, or past client campaigns. You're paying with time instead of money.

Category 4: Truly Free Forever (AgentSequence) AgentSequence's free tier is genuinely free — $0/month with no credit card required, no trial expiration, no bait-and-switch. 50 contacts + 1 active campaign is enough to test the system and close 1-2 extra deals annually.

What "Free" Actually Gets You

AgentSequence Free Tier ($0/month forever):

✅ 50 contact limit (+25 per successful referral)
✅ 1 active campaign at a time
✅ Pre-built campaigns (buyer, seller, past client, open house, etc.)
✅ Reply detection (auto-pauses when leads respond)
✅ Basic reporting (email opens, clicks, replies)
✅ CSV import
✅ No credit card required
✅ No trial expiration
✅ Upgrade anytime to $39/mo (Starter) or $59/mo (Professional)

What you DON'T get on free tier:

❌ Unlimited campaigns (only 1 active at a time)
❌ Campaign customization (Professional plan feature)
❌ 500+ contact limits (requires paid plans)
❌ Priority support

HubSpot CRM Free:

✅ Unlimited contacts
✅ Basic email automation (1,000 emails/month)
✅ Contact management
❌ No real estate campaign templates
❌ No MLS integration
❌ Complex setup (10+ hours)

Zoho CRM Free:

✅ Up to 3 users
✅ Basic automation workflows
✅ Contact + deal tracking
❌ Not real estate-specific
❌ Limited integrations
❌ Steep learning curve

The Hidden Costs of "Free"

Free trials:

Time investment learning a system you'll lose access to
Emotional commitment making the $99/mo feel necessary
Data migration headaches if you don't convert

Generic free CRMs:

10-20 hours customizing for real estate workflows
Missing industry-specific features (MLS, IDX, real estate templates)
Ongoing maintenance updating custom workflows

DIY automation platforms:

Content creation time (writing 10 emails × 6 campaigns = 60 hours)
Technical setup complexity
No pre-tested conversion optimization

Free vs Paid: ROI Reality Check

Scenario A: AgentSequence Free Tier

Cost: $0/month
Contacts: 50 (enough for new agents' databases)
Result: 1-2 extra deals per year from consistent follow-up
ROI: Infinite (no cost, positive return)

Scenario B: AgentSequence Starter ($39/mo)

Cost: $39/month ($468/year)
Contacts: 500 + unlimited campaigns
Result: 2-4 extra deals per year
ROI: 3,200-6,400% ($15,000-30,000 revenue / $468 cost)

Scenario C: Full CRM ($99/mo)

Cost: $99/month ($1,188/year)
Result: Same 2-4 extra deals (follow-up quality matters, not CRM complexity)
ROI: Still positive, but 2.5x higher cost for identical results

Start Free, Prove the Concept

The smartest approach: start with AgentSequence's free tier, prove automation generates results, then upgrade to paid plans when contact limits require it.

AgentSequence Free → Paid upgrade path:

Start free: 50 contacts, 1 campaign, $0/month
Test the system: Import your top 50 leads, run 1 buyer campaign
See results: Measure replies, conversions, time saved
Upgrade when needed:
- Hit 50 contact limit → Starter ($39/mo for 500 contacts)
- Need multiple campaigns → Starter (unlimited campaigns)
- Want customization → Professional ($59/mo)

Get Started Free Today

AgentSequence is the only real estate email automation platform with a genuinely free forever tier:

✅ $0/month (no credit card required)
✅ 50 contacts + 1 active campaign
✅ Pre-built campaigns (6-8 sequences ready instantly)
✅ Reply detection included
✅ No trial expiration (free forever)
✅ Earn +25 contacts per referral
✅ Upgrade anytime to $39-99/mo paid plans

Start Free Forever → Prove automation works. Pay nothing. Upgrade when you're ready.