You know that feeling when you get a hot lead notification from KW Command and your heart skips a beat? Then reality hits. You've got showings scheduled, a closing next Tuesday, and three different clients texting you about inspections. By the time you circle back to that new lead, they've probably already set up appointments with two other agents. Here's what I've learned talking to hundreds of Keller Williams agents: the tools are great, but they can't make more hours in your day. Command gives you the lead intel, but it doesn't automatically nurture those contacts when you're knee-deep in transactions. Your smartphone buzzes with notifications, but those leads still need consistent follow-up to convert. The math is brutal. Studies show you need to touch base with leads 8-12 times before they're ready to move. Most agents barely manage 2-3 contacts before getting distracted by the next urgent thing. That's where a lot of good leads go to die – not because you don't care, but because you're already juggling too much.
You can see when someone visits your listings and track their activity, but Command doesn't automatically follow up for you. Those leads sit there getting colder while you're busy with current clients.
When you add a lead to Command, nothing happens automatically. You have to remember to call, email, and follow up manually – which honestly doesn't always happen when you're swamped.
Between closings and new listings, it's nearly impossible to touch base with every lead regularly. By the time you remember to follow up, they've often moved on to another agent.
AgentSequence doesn't replace Command – it adds the missing automation layer. When you get a new lead from any source, you simply forward their info to AgentSequence or add them manually. We immediately start a proven email sequence that keeps you top-of-mind without any extra work on your part. Think of it like having a virtual assistant who never forgets to follow up. While you're showing houses and handling transactions, AgentSequence sends personalized emails from your address. Each message feels natural and helpful – market updates, home buying tips, and gentle check-ins that build trust over time. You still use Command for lead tracking and client management. AgentSequence just makes sure no lead goes cold because you were too busy helping other clients. When someone responds or shows buying signals, you jump in personally to close the deal.
Recommended Campaign: New Lead Nurture Sequence
8 professionally written emails over 45 days — ready to deploy in under 5 minutes.
Hi Sarah, I saw you were looking at homes in Plano. I've helped dozens of families find their......
I was just thinking about our conversation and wanted to share a few insights that might help......
Two homes just hit the market in your target area. Both are priced well and likely to move......
+ more emails in the full sequence
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