Brokerages

Email Automation for Exp Realty Agents

You know that moment when you're in your eXp World office and another agent mentions they just closed a lead from three months ago? The one you forgot about because it got buried in your CRM somewhere between all those other "just looking" prospects. eXp gives you incredible tools - the revenue sharing, the stock program, KVCore for your CRM needs. But here's what I keep hearing from eXp agents: the follow-up still falls through the cracks. Your KVCore system captures leads beautifully. You've got your market reports, your IDX website, all the eXp branding you need. But when that Zillow lead comes in at 11 PM on a Tuesday, are you really going to remember to follow up next week? What about the week after that? Most agents send maybe two follow-up emails before they get distracted by the next shiny lead. Meanwhile, that "just browsing" contact from last month actually got pre-approved and bought a house with someone else. The frustrating part isn't that eXp's tools don't work - they absolutely do. It's that email follow-up requires a different kind of consistency than most of us can maintain while juggling showings, listings, and everything else. You need something that works alongside your existing eXp setup, not something that tries to replace what's already working for you.

12 emails
90 days
Pre-written & ready

The Challenge with Exp Realty Follow-Up

KVCore contacts go cold after initial contact

You capture the lead perfectly, send that first response, maybe a second email. Then life happens - a listing appointment, a closing, three showings - and suddenly it's been two weeks since you touched base. That lead assumes you're not interested in helping them.

Manual follow-up doesn't scale with lead volume

When you're getting 10-15 new leads per month, personal follow-up feels manageable. But as your business grows and you're seeing 40+ new contacts monthly, keeping everyone warm becomes impossible without some automation running in the background.

No way to nurture long-term prospects consistently

That couple who's "thinking about buying next year" gets forgotten. You know they're good prospects, but without systematic nurturing, they either go with another agent when they're ready or you've lost touch entirely.

Automated follow-up that works with your eXp setup

Here's how it works: you keep using KVCore exactly like you do now. When a new lead comes in, you handle that personal first contact - that's still you. But then you also add them to an AgentSequence campaign that runs in the background. The system sends helpful, personal-sounding emails over the next few months while you focus on active buyers and listings. We're not trying to replace your relationship with leads - we're just making sure nobody falls through the cracks while you're busy actually selling houses. The emails come from your address, match your brand, and stop automatically if the lead replies or converts. You can see everything happening in your AgentSequence dashboard, but honestly, most agents just let it run. When a lead from two months ago suddenly replies saying they're ready to get serious, that's when you jump back in personally. It's like having an assistant who never forgets to follow up, but costs way less than hiring someone.

Recommended Campaign: New Lead Nurture - Long Term

12 professionally written emails over 90 days — ready to deploy in under 5 minutes.

Preview the Email Sequence

Day 0
Email 1

Quick question about your home search

Hi Sarah, I wanted to follow up on the property you looked at on my website yesterday. Did you get a chance to......

Day 5
Email 2

3 similar homes that just hit the market

I noticed you were interested in the Maple Street area. Three new listings just came up that might be perfect......

Day 21
Email 3

Are you still looking, or should I stop bothering you?

Hey Sarah - I don't want to be that pushy agent who emails forever. Just wanted to check if you're still house......

+ more emails in the full sequence

Frequently Asked Questions

Nope, AgentSequence doesn't connect to KVCore at all. You manually add contacts to email campaigns when you want automated follow-up. Your KVCore setup stays exactly the same.
Absolutely. You can edit every email template, add your eXp logo, change colors, and write in your own voice. Most agents tweak the templates once and then use them for months.
The campaign stops automatically and you get notified. The system knows when someone's engaged, so it gets out of the way and lets you take over the conversation personally.
Not at all. This works alongside everything eXp provides. Think of it as adding email automation to your existing toolkit, not replacing anything that's already working for you.

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