[COMPANY_NAME] is committed to full compliance with the CAN-SPAM Act and all applicable email marketing regulations.

1. Overview of CAN-SPAM Act

The CAN-SPAM Act (Controlling the Assault of Non-Solicited Pornography And Marketing Act of 2003) is a federal law that sets the rules for commercial email, establishes requirements for commercial messages, gives recipients the right to opt out, and spells out penalties for violations.

Key Requirements

Don't use false or misleading header information
Don't use deceptive subject lines
Identify the message as an advertisement (when applicable)
Include your valid physical postal address
Tell recipients how to opt out of future emails
Honor opt-out requests promptly

Our Commitment

[COMPANY_NAME] is fully committed to CAN-SPAM compliance. Our platform is designed with built-in compliance features to help you send email marketing campaigns that meet all legal requirements.

2. How We Comply

Accurate Header Information

The "From," "To," and "Reply-To" fields accurately identify the sender
All routing information is accurate and verifiable
Subject lines accurately reflect the content of the email

Clear Identification

Marketing messages are clearly identified as advertisements when required
Transactional emails (receipts, notifications) are distinguished from commercial emails
Sender identity is always clear to recipients

Physical Address Requirement

Every email sent through our platform includes a valid physical postal address. Your business address is automatically included in all campaign emails.

Our address: [PHYSICAL_ADDRESS]

Opt-Out Mechanism

Clear and conspicuous unsubscribe link in every email
One-click unsubscribe process—no login required
Unsubscribe requests processed within 10 business days
No fee or requirements to unsubscribe
Opt-out preferences honored immediately

Honoring Opt-Outs

Unsubscribe requests are processed promptly and automatically
No marketing emails sent after opt-out (transactional emails may continue)
Opt-out lists maintained indefinitely
Contacts cannot be re-added to campaigns after unsubscribing

3. User Responsibilities

When you use our platform to send email campaigns, you are responsible for ensuring compliance with CAN-SPAM and all applicable laws. This includes:

Your Obligations

Obtain proper consent before adding contacts to your email lists
Use accurate sender information in your emails
Include your physical address (automatically added by our platform)
Honor unsubscribe requests promptly (handled automatically)
Never use deceptive subject lines that misrepresent email content
Maintain clean email lists and remove invalid addresses

Account Consequences

Violations of CAN-SPAM compliance requirements may result in:

Warning notifications and required corrective action
Temporary suspension of email sending capabilities
Account suspension or termination for repeated violations
Removal from our platform for serious or willful violations

4. Types of Emails

Transactional Emails

Transactional emails are messages that facilitate an agreed-upon transaction or update customers about ongoing transactions. These include:

Account confirmations and password resets
Receipt and payment confirmations
Subscription status updates
Security alerts and notifications

Note: Transactional emails are exempt from some CAN-SPAM requirements but must still have accurate header information.

Commercial Emails

Commercial emails are messages whose primary purpose is advertising or promoting a commercial product or service. These include:

Marketing campaigns and newsletters
Promotional announcements
Follow-up sequences to leads
Re-engagement campaigns

Note: Commercial emails are subject to full CAN-SPAM requirements. Our platform automatically handles compliance features for these emails.

6. Unsubscribe Process

Our platform provides a robust, automated unsubscribe system:

How It Works

Every email includes a visible, functional unsubscribe link
Recipient clicks the link—no login required
Unsubscribe is processed immediately
Confirmation message is displayed
Contact is marked as unsubscribed across all campaigns
No further marketing emails are sent

Global Unsubscribe

When a contact unsubscribes, they are removed from all active campaigns and future campaigns. There is no per-campaign unsubscribe—unsubscribing removes the contact from all email marketing.

Re-subscription

Contacts who have unsubscribed cannot be re-added to campaigns without their explicit consent. They must actively opt back in through a new consent mechanism.

7. Monitoring & Enforcement

Our Monitoring Activities

Regular audits of email compliance
Monitoring of bounce rates and spam complaints
Review of user accounts for compliance violations
Automated detection of suspicious sending patterns

Violation Investigation

When potential violations are identified, we:

Review the account and sending history
Contact the user to understand the situation
Require corrective action when necessary
Take enforcement action for serious violations

Cooperation with Authorities

We cooperate fully with the FTC and law enforcement agencies investigating CAN-SPAM violations. If you believe someone is violating CAN-SPAM using our platform, please report it to [SUPPORT_EMAIL].

8. International Considerations

CAN-SPAM applies to commercial emails sent to recipients in the United States. However, if you send emails to recipients in other countries, additional laws may apply:

CASL (Canada)

Canada's Anti-Spam Legislation requires express consent before sending commercial electronic messages to Canadian recipients.

GDPR (European Union)

The General Data Protection Regulation has strict requirements for consent and data processing that affect email marketing to EU residents.

PECR (United Kingdom)

The Privacy and Electronic Communications Regulations govern electronic marketing in the UK.

Note: You are responsible for understanding and complying with the laws applicable to your recipients' locations.

9. Best Practices

Following these best practices will help ensure compliance and improve your email marketing results:

List Management

Maintain clean, up-to-date email lists
Remove bounced addresses promptly
Honor all unsubscribe requests immediately
Never purchase or rent email lists

Consent & Permission

Use double opt-in when possible
Keep records of how consent was obtained
Be clear about what contacts are signing up for
Respect opt-out preferences across all channels

Content Quality

Provide value in every email
Use accurate, honest subject lines
Make your identity clear to recipients
Keep content relevant to what contacts signed up for

Engagement Monitoring

Monitor open and click rates
Track and address spam complaints
Remove inactive contacts periodically
Adjust frequency based on engagement

10. Penalties & Consequences

FTC Penalties

Violations of the CAN-SPAM Act can result in penalties of up to $51,744 per email sent in violation of the law. The FTC can also seek:

Injunctions and cease-and-desist orders
Disgorgement of profits
Criminal prosecution for aggravated violations

Platform Consequences

Users who violate CAN-SPAM on our platform may face:

Warning notices requiring immediate corrective action
Temporary suspension of email sending capabilities
Account suspension or permanent termination
Forfeiture of prepaid subscription fees

Reputation Damage

Beyond legal penalties, CAN-SPAM violations can damage your:

Email sender reputation
Business reputation and client trust
Email deliverability rates
Professional licenses (in regulated industries)

11. Resources & Support

Official Resources

Platform Features

Our platform includes built-in compliance features:

Automatic unsubscribe link insertion
Physical address inclusion in all emails
Bounce handling and list hygiene
Spam complaint monitoring
Compliance alerts and notifications

Need Help?

If you have questions about CAN-SPAM compliance or our email practices, please contact us at [SUPPORT_EMAIL]. We're here to help you send compliant, effective email campaigns.

12. Updates to Compliance Policy

This compliance policy is reviewed regularly and updated as needed to reflect changes in:

CAN-SPAM Act regulations and FTC guidance
Industry best practices
Our platform features and capabilities
Email marketing standards

Changes will be posted on this page. Your continued use of our Services after any changes constitutes acceptance of the updated compliance policy.

CAN-SPAM Compliance